“We’re offering the customer the convenience of taking care of that process according to their schedule, through their mobile device or home computer, without the necessity of all the in-home visits, changing schedules around, and things like that,” Housh says. “Having come from the business, and having sat across the table from hundreds of homeowners, we know what questions to ask, and what photos we need of the home to visualize the type of job. Once we gather that information, and it’s entered into our database, we make a bundled, ‘good-better-best’ solution. We take what the customer has told us, and create those packages with the sizing, tonnage, and Btuhs we think should be included in the quote. Those bundles are then shown to the contractor.”

Housh wants to be clear that HVAC.com does not price the jobs.

“The local contractors in the customers’ area receive the lead and the opportunity to quote. It’s their opportunity to win a new customer with the brand of equipment they prefer to propose, with their understanding of the local market, building codes, permitting, and other things.”

“We are pro-contractor,” Housh says emphatically. “We’ve made quite a bit of investment and have done quite a bit of technical work to connect customers with contractors, rather than leaving the customers to their own devices. We’ve bent over backwards to create a system that includes the contractor, because we want to protect the integrity of the brands, and see that things are done safely and according to standards.”

Brands currently in the HVAC.com system include Goodman, Rheem, Rinnai, Mitsubishi, and Lennox. More brands will be added.

Housh says some manufacturers are happy to see their equipment and brands represented in a responsible fashion on the web, and having the brand exposure to tens or hundreds of thousands of consumers.

“They just prefer their equipment not be sold direct. They want to see it sold by the local contractor. In those instances, those brands are represented that way, and those brands go through the “assisted sale” process, so the local contractor can be the one that makes the sale through our system.

HVAC.com is ‘the marketplace,’ or ‘matchmaker’ that allows the transaction to occur between the contractor and consumer in those cases,” Housh says.