Customers who seek only to purchase a comfort system and have it installed outside of the HVAC.com program are warned of potential warranty issues if a system is installed by an unlicensed person.

“We’re still in the process of finalizing and putting the finishing touches on where we are communicating those messages to consumers, on the product page and warranty documentation that’s available for download on the website, and on the packing slip and invoice that’s available to the consumer. We want to be able to communicate that message to the consumer in several different ways, so that it’s very clear,” Housh says.

“When they call — and most of the time the customer is calling us to make sure they’re making the right choice, and have us help them narrow things down — we’re able to advise them clearly about safety and warranty concerns.”