Wrangler, the iconic American denim brand, announced today the launch of its Wrangler RIGGS WORKWEAR Construction Pant, a new style of men’s bottoms proven to last twice as long compared to the average of 10 leading North American canvas fabric brands when put to the abrasion test*.

Building on its collection of professional grade workwear designed to meet the demands of men who work long, hard hours,Wrangler partnered with CORDURA, a brand known for its durability in many of the world’s toughest environments, including more than 45 years of military experience. Made with fabric specifically engineered to blend with cotton for maximum strength without sacrificing comfort, the Construction Pant hits shelves in September and offers cotton-like comfort that’s designed to last.

“A workman’s clothing is one of the most important tools he depends on during demanding hours on the job,” said Kaye Wyrick, senior merchandising manager, Wrangler RIGGS WORKWEAR. “The Construction Pant is a reliable option that provides the durability they need – and the comfort they want – to make it safely and comfortably through each day.”

In the decade since Wrangler RIGGS WORKWEAR launched in 2003, Wrangler sources say the brand has been guided by a single purpose: to help men work harder, longer, and more comfortably than ever before.