Williams Distributing will begin several programs to drive prospective sales leads to Daikin dealers. The premium product line and brand will be positioned as bringing ‘Comfort for Life’ to residential homeowners across North America.
Daikin North America LLC., has announced that Williams Distributing has been named as the first independent distributor of Daikin brand ducted unitary HVAC products effective immediately for the state of Michigan. Established in 1968, Williams Distributing is a privately held distributor of HVAC products and has 11 HVAC sales offices throughout the state.
“Our company’s mission has always been to deliver the highest quality heating and cooling systems to meet the demands of our customers and ultimately homeowners. It’s comforting to know that the Daikin brand of unitary products will be assembled in manufacturing facilities located in Texas and Tennessee. We believe that Daikin is the HVAC brand of the future for a select group of HVAC dealers. Given the history of the brand and the product line available, we’re excited,” says James C. Williams, CEO, Williams Distributing.
The full line of Daikin brand ducted unitary products will be supported by an aggressive awareness campaign. In addition, several programs to drive prospective sales leads to Daikin dealers will be actively deployed. The premium product line and brand will be positioned as bringing ‘Comfort for Life’ to residential homeowners across North America.
“We believe that the Daikin brand launch allows us an opportunity to better serve a large group of HVAC dealers who will find value in the leading technology associated with the Daikin brand and who want to represent the number one HVAC brand in the world. We are especially pleased that a distributor the caliber of Williams Distributing has agreed to be one of our first distribution affaliates,” says Dave Swift, President and CEO of Daikin North America, LLC.
On a global basis, the Daikin brand is a market leader in the development of high technology, environmentally-friendly and energy-saving indoor comfort solutions to residential, commercial and industrial customers. For nearly 90 years the company has grown consistently and successfully due to the loyalty and success of its customers.
Michael Koster, President, Williams Distributing adds, “Even with this great opportunity, our company philosophy remains the same. We want to be our customers ‘First Choice’. We have friendly and knowledgeable staff members who enjoy helping our customers achieve their goals. We strive to provide a positive experience and the best value for every customer and we do it with a smile.”