When a problem occurs, you can’t just wish it away. You have to work it out. And the best way to do so is with a strategic plan like my 60-minute business plan. The point is to make a large, lasting impact, instead of minor tweaks that result in small, short-term solutions.
A strategic plan creates a win-win-win culture. Here’s how:
- Win for your company: A strategic plan begins and ends with your company’s vision in mind, helping to ensure that your vision becomes a reality. Whether you’re envisioning better service or increased revenue, a plan can help. Company employees know what they’re working toward and how they’re working toward it. Corporately, this results in employee empowerment, improved efficiency, economic growth, and potential for long-term expansion.
- Win for your customers: As you implement your plan, customers experience accurate and efficient work, require fewer return visits, and have confidence in their Comfort Advisors. Bonus points: This is also a major win for your company, because fewer callbacks saves you time and money, and customer confidence builds your customer retention and referral rate.
- Win for your community: When your company and customers reap the benefits of a strategic plan, everyone you work with reaps the benefits. Service technicians have less work-related stress, installers earn performance bonuses, Comfort Advisors make more commission money, and CSRs don’t have to field complaint calls. Above all, the community gets a reliable HVAC vendor.
If you want to win-win-win, prepare a plan to address persistent problems, and see the difference it can make for your company, customers, and community.
Mike Moore offers HVAC advice for managers, technicians, and sales teams daily on Facebook, Twitter, and in his blog. Follow Mike and stay in the know.