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    1. Residential HVAC

    Strategic Marketing – It’s Not Rocket Science

    Nov. 18, 2015
    There are a million things you can do to market your company today. Companies that are most strategic (and successful) in their long-term marketing undertake this four-step process.

    by Matt Spaulding 

    There are million things you can do to market your company today. If you have the money, you can advertise on TV, radio and billboards.  You can sponsor little league baseball teams or do direct mail. You can be on Twitter, Facebook, Pinterest and as many different online platforms as possible.    

    But most companies don’t have the budget, resources or expertise to do everything effectively. And even if they do, being everywhere is not strategic. 

    In my experience as a public relations and marketing professional, the companies that are most strategic (and successful) in their long-term marketing undertake the following four steps.

    Matt Spaulding is the president and founder of Spaulding Communications, a strategic marketing and communications firm that works specifically with companies in the residential and commercial building products industry. He can be reached at 404-270-1010 or spauldingcommunications.com 

    About the Author

    Matt Michel | Chief Executive Officer

    Matt Michel was a co-founder and CEO of the Service Roundtable (ServiceRoundtable.com). The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. The Service Nation Alliance is a part of this overall organization. Matt was inducted into the Contracting Business HVAC Hall of Fame in 2015. He is now an author and rancher.

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