Ladies and gentlemen: Everybody Sells. All the TimeDisdain over selling is ludicrous. Sales is the lifeblood of any business. It’s the lifeblood of the entire economy. Everyone sells. Any guy who successfully asked a girl out on a date, closed a sale.

The HVAC industry has got to stop looking at sales as something we do “to” people. It’s something we do “for” people. People who sell help people acquire the products and services they want.