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    A Service Story

    May 16, 2024
    John W. Danforth Co.
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    1. Columns

    8 Ways to Use Co-Op Funds

    April 23, 2021
    These creative approaches can possibly be funded with co-op funds, to improve your business besides straight advertising.

    Some contractors fail to use manufacturer and distributor co-op advertising money because they do not like the requirements surrounding the co-op.  Here are eight alternatives to explore for using co-op dollars in creative approaches to improve your business besides straight advertising.

    Will a manufacturer or distributor allow you to shift co-op?  The answer is sometimes. It never hurts to ask. Remember, the goal of the manufacturer is for you to grow and buy more products. Show loyalty to the manufacturer and commit to goals and the sky is often the limit. 

    CLICK THROUGH THIS GALLERY FOR SOME GREAT CO-OP IDEAS. 

    Often, the first business alliance a contractor joins is the Service Roundtable, due to its affordable price point at $50 a month.  Check it out at www.ServiceRoundtable.com or call 877.262.3341. Also, check out the Barefoot Roundtable, held on the beach in Clearwater Beach, Florida on May 13 & 14. Learn more HERE.

    About the Author

    Matt Michel | Chief Executive Officer

    Matt Michel was a co-founder and CEO of the Service Roundtable (ServiceRoundtable.com). The Service Roundtable is an organization founded to help contractors improve their sales, marketing, operations, and profitability. The Service Nation Alliance is a part of this overall organization. Matt was inducted into the Contracting Business HVAC Hall of Fame in 2015. He is now an author and rancher.