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    Editorial observations by leading HVACR industry consultants or business owners

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    Highlights

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    Get Ready For a Great Run in HVAC Replacements

    Oct. 28, 2024
    Industry prices can be expected to continue to rise thanks to the government’s A2L refrigerant mandates.
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    Enduring Sales Truths

    Aug. 27, 2024
    Steve Howard, founder of ACT Group, Inc.,, will be inducted into the Contracting Business HVAC Hall of Fame during Service World Expo, Oct. 15-17.
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    When a Competitor’s Tech Slams You Online

    July 19, 2024
    Be calm and don't lash out. Here's what you can do...
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    Is Dynamic Pricing In Your Future?

    April 29, 2024
    Wendy's recent pricing announcement was not a nefarious plot. Pricing strategies are at work in many sectors of the economy.

    What's YOUR History?

    March 28, 2024
    We want to hear about your early days in business, and how you've made it to today.

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    8 Reasons Why People Leave

    Aug. 25, 2021
    Employers: be honest as you evaluate your company according to these points.
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    A Service Story

    May 16, 2024
    John W. Danforth Co.
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    CB INFLUENCERS: Buckle Up!

    Jan. 1, 2024
    2024 won't be easy for many HVAC businesses. Embrace change, train your team, and market more to survive.
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    CB INFLUENCERS: Get Addicted to Winning

    Jan. 1, 2024
    A culture of winning is celebrating small accomplishments.
    David Richardson/NCI
    National Comfort Institute Instructor Mark Hunt teaches students how to interpret combustion analyzer readings in a recent training class.

    Five Combustion Test Instruments Every Heating & Air Conditioning Technician Should Own

    Oct. 31, 2023
    If you haven’t verified combustion safety, now is a great time to begin. Let’s look at five essential combustion test instruments you need to start.
    Photo 144580460 © Thinglass | Dreamstime.com
    Direct Mail Dreamstime L 144580460

    11 Reasons for Contractors to Use Direct Mail

    July 7, 2023
    As contractors and other marketers zig away from direct mail, it is the perfect time to zag back to it.