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    Editorial observations by leading HVACR industry consultants or business owners

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    A Service Story

    May 16, 2024

    Highlights

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    Get Ready For a Great Run in HVAC Replacements

    Oct. 28, 2024
    Industry prices can be expected to continue to rise thanks to the government’s A2L refrigerant mandates.
    Steve Howard/CB
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    Enduring Sales Truths

    Aug. 27, 2024
    Steve Howard, founder of ACT Group, Inc.,, will be inducted into the Contracting Business HVAC Hall of Fame during Service World Expo, Oct. 15-17.
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    When a Competitor’s Tech Slams You Online

    July 19, 2024
    Be calm and don't lash out. Here's what you can do...
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    Is Dynamic Pricing In Your Future?

    April 29, 2024
    Wendy's recent pricing announcement was not a nefarious plot. Pricing strategies are at work in many sectors of the economy.

    What's YOUR History?

    March 28, 2024
    We want to hear about your early days in business, and how you've made it to today.

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    8 Reasons Why People Leave

    Aug. 25, 2021
    Employers: be honest as you evaluate your company according to these points.
    John W. Danforth Co.
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    CB INFLUENCERS: Get Addicted to Winning

    Jan. 1, 2024
    A culture of winning is celebrating small accomplishments.
    David Richardson/NCI
    National Comfort Institute Instructor Mark Hunt teaches students how to interpret combustion analyzer readings in a recent training class.

    Five Combustion Test Instruments Every Heating & Air Conditioning Technician Should Own

    Oct. 31, 2023
    If you haven’t verified combustion safety, now is a great time to begin. Let’s look at five essential combustion test instruments you need to start.
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    Direct Mail Dreamstime L 144580460

    11 Reasons for Contractors to Use Direct Mail

    July 7, 2023
    As contractors and other marketers zig away from direct mail, it is the perfect time to zag back to it.
    Photo 123911246 © Artur Szczybylo | Dreamstime.com
    Your company culture is the sum of the company values. Everyone may not share every value, but everyone should accept and be compatible with every value.

    THE RANT: Stop the Hiring Insanity

    June 7, 2023
    If multiple people participate in the ownership of your business, you must include them in the identification of company values.