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    • The Rant

    Bi-monthly column on business management and marketing by Matt Michel, CEO of Service Roundtable

    Recent

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    Vital Practices for Running a Successful HVAC Contracting Business
    Photographer: Steve Dykes / Stringer, From Getty Images Sports collection, #69848236
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    Poor cash flow is like burning money
    Solving our industryrsquos labor shortage canrsquot be done by one person or group It will require a broad concerted effort Irsquom in If your organization wants to step up contact me Letrsquos get to work
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    Highlights

    KangeStudio Creative/iStock / Getty Images Plus
    air_conditioner_condensers

    Get Ready For a Great Run in HVAC Replacements

    Oct. 28, 2024
    Industry prices can be expected to continue to rise thanks to the government’s A2L refrigerant mandates.
    239324518 © Vaeenma | Dreamstime.com

    Is Dynamic Pricing In Your Future?

    April 29, 2024
    Wendy's recent pricing announcement was not a nefarious plot. Pricing strategies are at work in many sectors of the economy.
    John Lund/iStock/GettyImagesPlus
    Woman Pilot

    Practice Crisis LEADERSHIP

    April 14, 2020
    Leadership is reaching for the human spirit to generate exceptional performance from ordinary people.
    Photo from http://alwayssafehvacrepair.com/
    Being in the HVAC contracting business spells freedom and wealth

    ‘I Won’t Recommend HVAC As A Career Industry To My Sons!’

    Nov. 14, 2013
    Today in the U.S., it seems like the word 'profit' is a four letter word - especially to our government. And that can be frustrating. When you feel like everything is ...
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    The Best Way to Build a Contractor’s Brand – Part II

    Jan. 4, 2013
    Most contractors have a marketing gold mine that they squander away. The gold mine is their service trucks. At Comfortech, Steve Miles and I gave a joint presentation on the ...

    Will Hybrid Owners Buy Solar?

    Dec. 5, 2012
    Have you ever noticed all of the hybrid vehicles on the streets? From January through September 2012, over 322 thousand hybrids were sold in the U.S. Why do people buy them?

    Count Your Blessings

    Nov. 21, 2012
    This is Thanksgiving week. It’s a time to count your blessings. Write them down. Keep the list handy and pull it out when you feel down and offer a prayer of thanks, naming each...

    The Election is Over. Now What?

    Nov. 7, 2012
    Thankfully, the election is finally over. Americans, it appears, voted for more of the same. We’ve got the same guy in the White House. We’ve got his party in the Senate. We’ve...