Heating, Air-conditioning and Refrigeration Distributors International (HARDI) launched a new website, www.DevelopDemand2012.com, for its 2012 Annual Conference – “Develop Demand – Success Is Deliberate”. The conference is October 6-9, 2012 at the JW Marriott Orlando Grande Lakes resort in Orlando, FL.

Identifying and optimizing distributors’ role as demand creators for the product lines they sell focuses the event featuring programs for distributors and suppliers alike, keynote addresses from nationally-known speakers, council and committee forums, and many networking opportunities.

For the first time, two programs are offered specifically to supplier members to help them maximize their distribution partners; the first of which will be held concurrently with the 2nd Annual Distributor Town Hall, inaugurated last year to provide a forum for HARDI distributor members to discuss issues impacting the future of HVACR wholesale distribution.

Fortune’s Washington columnist and senior editor and frequent Fox News contributor, Nina Easton, will be a keynote speaker, presenting “The View from Washington,” an in-depth analysis of the upcoming 2012 elections.

Rajan Rajendran, VP, Engineering Services and Sustainability for Emerson Climate Technologies will speak at a combined HVAC and Refrigeration & Refrigerants Councils Session on “The Future of Refrigerants.”

Other presentations include Steve Tusa, Executive Director for JP Morgan Equity Research, Alan Beaulieu of ITR Economics and HARDI’s Chief Economist, Jason Bader of the Distribution Team and a keynote program by Sam Richter.

In addition, HARDI’s consultants Nancye Combs (Human Resources) and Andrew Duguay (ITR Economics) will also be available for private consultations with HARDI member companies.

The 2012 Annual Conference will conclude with the biggest closing celebration event to date hosted by Distribution Center Magazine, www.distributioncentermag.com, that will be the highlight of the Conference for executives and families alike.

Registration opened for distributors May 1, 2012. Supplier registration and booth reservation will begin the middle of June. Please visit www.developdemand2012.com for more detail, including registration information.