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Contractor University’s Cracking the Code Weekly Show: Using Financing to Adapt to the Modern Consumer

Oct. 25, 2024
How to offer HVAC solutions when the average customer has less cash to spare?

Prices of everyday goods are rising. That means your average customer has less cash to spare when it comes to big purchases for their homes. How can you offer a solution when the only thing standing in the way of a customer and their new system is the price?

This week on Cracking the Code, Contractor University faculty member Russ Horrocks explains how business owners can address the impacts of sweeping economic trends by offering financing to homeowners to help them afford your services.

All that and more on this week’s episode! Watch, free for everyone through October 31st, at MyContractorUniversity.com/CBS-Show.