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    1. Contracting Business Success

    Contractor University’s Cracking the Code: Qualifying and Setting Sales Leads, Part 1

    Feb. 21, 2025
    Don’t chase your tail with leads that are a bad fit or might not be ready to purchase. Instead, focus your efforts on qualifying prospects and engage with those most likely to convert and add to your sales success.

    Maximize your sales potential by mastering lead qualification and setting! Don’t chase your tail with leads that are a bad fit or might not be ready to purchase. Instead, focus your efforts on qualifying prospects and engage with those most likely to convert and add to your sales success.

    EGIA
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    This week, Weldon Long shares valuable insights on identifying quality leads, prioritizing prospects, and guiding leads over the finish line. You’ll learn effective strategies for engaging customers and gain practical tools to jump-start sales.

    All that and more on the latest episode of Cracking the Code! Streaming now, free for everyone, through Feb. 27: MyContractorUniversity.com/CBS-Show.

    About the Author

    Weldon Long | New York Times Best Selling Author & Creator of the HVAC Sales Academy

    Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.