• Newsletter Subscriptions
  • Magazine Subscription

    • Latest from Contracting Business Success

    Wachirapong Sukkasemsakorn/iStock/Getty Images Plus
    2025_goals
    Korrawin/iStock/Getty Images Plus
    leveraging_metrics
    Jacob Wackerhousen/iStock by Getty Images
    istock1511329752
    Eoneren/iStock / Getty Images Plus
    exit_the_maze
    hikastock/Stock Photos/Getty Images
    phone_qr_nov_15
    © Calvin L. Leake | Dreamstime.com
    trucks
    scyther5/iStock/Getty Images Plus
    creative_business_people
    Leo Patrizi/iStock/Getty Images
    phone_users
    koumaru/iStock/Getty Images Plus
    asian_man_behind_counter
    ChristianChan/iStock/GettyImagesPlus
    Sales Growth.jpg
    1. Contracting Business Success

    EGIA 'Cracking the Code' Show: Improve Sales by Focusing on the Customer

    July 25, 2019
    Weldon Long shares the perfect approach to qualifying leads, through customer focus.

    It's important to capture as much customer information as possible to give your sales staff the best opportunity to convert leads into revenue.

    Contractingbusiness Com Sites Contractingbusiness com Files Weldon Long July26

    On this week's episode, Weldon Long outlines the perfect approach to qualifying your leads by staying focused on the customer.

    Plus, your salespeople will learn the second step in destroying the 3-bid objection!

    All that and more on the latest Cracking the Code! Watch now at EGIA.org/CBS-Show before it enters the members-only archive on August 2.

    About the Author

    Weldon Long | New York Times Best Selling Author & Creator of the HVAC Sales Academy

    Weldon Long is a successful entrepreneur, sales expert, EGIA Contractor University faculty member, and author of the New York Times bestseller, The Power of Consistency:Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2009, his HVAC company was selected by Inc. Magazine as one of America’s fastest growing privately held companies.